Since 1993, Heal the World Foundation's various initiatives have been under development by HTWF's board members and the infrastructure of the initiatives is a collaboration of various devoted HTWF volunteers.

These initiatives are the heart of HTWF. They support all the goals outlined in our mission statement and are divided into two categories: Relief and Development and Revenue and Fundraising.

Relief and Development Initiatives

Learning Centers

This initiative is located in developing countries and will teach impoverished families a trade or skill including the following:

  1. green technology professionals (e.g. solar, wind, geo-thermal, installers and maintenance crews)
  2. community organizing and governance
  3. medical aides
  4. carpentry
  5. electrical
  6. plumbing
  7. horticulture
  8. vetinary
  9. farming
  10. irrigation
  11. telemarketing
  12. liason-PR skills
  13. etc...

These trades will supply HTWF with the staffing and in-country help needed to operate and run our call centers, farms, temporary housing projects, and with administering immunizations and basic medical needs to disease-prone populations.

Temporary Housing


This initiative will, for the most part, be managed locally by HTWF's learning-center graduates. Homeless shelters will provide emergency housing (particularly in times of natural disaster) to the world's homeless. Permanent structures may than follow, based on availability of materials and local conditions.

Farming Projects

Located in developing countries—massive farms will be built and maintained by HTWF learning center graduates. The food will feed many of world's poor and hungry.

New Haven

Located in the United States—New Haven will be a school built on both academic achievement AND character development. However, character development will not be a cute catch phrase stamped onto the school's motto. Instead, students will learn that character principles (such as hardwork, selflessness, service, etc.) will make them more apt to succeed academically and in their relationships with others.

New Haven may also eventually refer to other schools that employ its educational philosphy. It is designed to salvage at-risk children, those who are most likely to add to the world's problems if they are not helped and empowered to succeed early in life.

Techniques and other best practices used to make New Haven a success will be documented and redeployed elsewhere.

Other initiatives under consideration include these:


 1. Elderly Care
2. Criminal Rehab
3. Animal Projects
4. Green-Earth Projects

Revenue and Fundraising Initiatives

Michael's Army

Firstly, Michael's Army is made up of MJ fans as we honor Mr. Jackson as the founder of the charity and humanitarian.

Secondly, its members include those actively devoted to improving the character of themselves and others, and also all those willing to serve in HTWF's various initiatives.

The Gathering

Michael's Army will disseminate HTWF's products, services and information related to its various initiatives to the general public. They will also petition others to join our cause, a recruitment effort called "the gathering."

TGOL

TGOL will predominantly be an online role playing game. But handheld, board and card games will also be made available. TGOL will help HTWF track the success of Michael Army members, as well as be used as the tool to achieve their personal character-improvement goals.

SweetPEA

SweetPEA is designed to be HTWF's single largest revenue source. It will therefore support the lion's share of HTWF's relief and development initiatives. Along with The United Fleet (TUF), it is a sister company to HTWF. The "PEA" in SweetPEA stands for Poverty Elimination Association.

Electronic Media

Each initiative below is is directly developed to support the character development movement and all HTWF relief initiatives.

Film Company

TV Stations

Radio Stations

Music Company

Website Initiatives

MJ Telethon

Print Media



Likewise, each print-media initiative below is developed to directly support the character development movement and all HTWF relief initiatives.

Publishing Company

Newspaper Company

Magazine Company

KidCare
Centers

Located in affluent parts of the world, KidCare Community Centers will allow parents and kids to discover healthy ways to relate to each other. Parenting programs will be held here. It will also be a safe environment where kids from a community can do their homework and play TGOL. Donations and memberships received by these centers will go to their maintenance and all extra revenues to HTWF's revenue and development initiatives.

Call Centers

Located in India and other developing nations, this call center initiative will employ learning center graduates and will immediately help ease poverty and unemploment in the areas these centers are located. These centers will be used to solicit—from industrialized nations—donations and membership in Michael's Army and to sell various SweetPEA packages and products.

These call centers will also provide technical support needs for all HTWF companies. It is envisioned that all other relief and development initiatives, will, in part, be funded by this initiative, too.